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”This new edition has even more practical advice and insights than the first, and I trust it will enlighten the many Westerners now work with Japanese companies in the same way that it did for me.”—Ted Dale, President and Chief Creative Officer, Aperian Global
”[This book] will sensitize readers to differences between Japan and the West, explain why these differences exist and suggest how to overcome them. It is an invaluable guide to promote communication, understanding and cooperation between Westerners and Japanese.”—Glen S. Fukushima, Former President, American Chamber of Commerce in Japan
”Like gourmet chefs, John Condon and Tomoko Masumoto invite us to taste, smell, feel, and experience the rich, subtle, and complex aspects of the Japanese culture. Each course is brilliantly crafted and served, the rhythm flowing seamlessly between concepts, comparisons, examples, and applications. Reading this book makes me want to go to Japan…now!”—Nagesh Rao, Indian Institute of Management, Ahmedabad, India
”A beautifully balanced insider-outsider view of Japanese culture. If the reader observes and participates in Japanese business and culture as the authors suggest, they will no doubt succeed in whatever they intend to do in Japan.”—Kichiro Hayashi, PhD, professor emeritus, Aoyama Gakuin University, Tokyo, and former president of Japan Society of Multicultural Relations
”An eloquent example of the fact that intercultural communication can have exceptional and enduring consequences.”—George W. Renwick, president, Renwick and Associates


