If you've ever: - wondered how to address people with Asian names in e-mails and letters - had difficulty entering Asian names into databases - been unsure how to pronounce an Asian name - or felt embarrassed and rude because of difficulty with Asian names ...then Success with Asian Names: A Practical Guide for Business and Everyday Life is the book for you! Comprising over half the world's population, Asians represent a burgeoning force in 6 and a growing influence in Western countries. Understanding Asian perceptions of naming, as well as the diverse linguistic intricacies of Asian languages, is key to effective intercultural communication. Covering names from 14 languages and language groups, Success With Asian Names is a comprehensive exploration of naming through the lenses of culture, history and linguistics. It addresses the contrasts between eastern and western views of names, as well as the ways in which Asian names are transliterated and anglicized, then explores individual Asian languages in depth. Success With Asian Names is an invaluable resource for anyone concerned with showing respect and cultural sensitivity when interacting with Asians in any context.
Dr. Fiona Swee-Lin Price is a specialist in managing cultural diversity and runs training programs on the correct use of Asian names. She lives in Australia.
"Well-presented, clear and deals with the wide range of Asian languages in an impressively accomplished fashion." - Dr. Milton Osborne, author of South East Asia, Road to China and The Mekong. "Granting advice on bridging the cultural gap and how to deal with one's lack of understanding and to be polite about it, Success With Asian Names is highly recommended for any business that is likely to soon deal with Asian countries or dealing with them already - and doesn't want to fail due to simple miscommunication." - Midwest Book Review, May 2008