Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing,' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.
David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts. Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London. www.netblogsrocknroll.com
"Confused about how to find new music on the Internet? David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for music consumers and artists, this is the first book that gets beyond the rhetoric and professionally charts the cartography of the digital music revolution." - Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur "This is a really important book. David Jennings has done a great job shedding light on all sorts of issues and the pyramids of influence is a fantastic way of talking about the music consumer space. Net, Blogs and Rock _n_ Roll is a super read and should be on the shelf of every iLike, last.fm and pandorawannabe out there." - Paul Lamere, Search Inside the Music Project, Sun Microsystems "Net, Blogs & Rock 'n' Roll is a great summary of just about everything one needs to know about Music2.0, and where it's going. Read it and get smart!" - Gerd Leonhard, Music & Media Futurist, author of The Future of Music, CEO Sonific LLC "Jennings' book falls right between Malcolm Gladwell's The Tipping Point and Geoffrey A. Moore's Crossing the Chasm in that it dives into the opportunities and challenges in discovery and technology today, but still remains a compelling read. Net, Blogs and Rock 'n' Roll should be referenced as a textbook by everyone in the online discovery industry and consumed cover-to-cover by iPod junkies looking for their next technology fix." - Zac Johnson, AllMusic.com "Jennings offers a sensible rejoinder to the sort of pessimism purveyed by Sunstein: 'We can acknowledge the variability of blogs and the fluidity of wikis, yet it seems that as we become more familiar with these forms, we become better at judging the ways in which their reliability varies.'" - Guardian Unlimited, October 20, 2007 "For a sidelong glance at social media, I suggest you read Net, Blogs and Rock 'n' Roll by David Jennings. The book looks at how consumers find, share, and_yes_buy music in the post-2.0 world." - Accidentally on Purpose blog, October 26, 2007 click here for full review "Web and software developers, music industry types, students and fans who want to understand the big picture of how blogs, personalized radio and other online music discovery methods are changing the music scene might want to check out Net, Blogs, and Rock 'n' Roll by David Jennings....Jennings is spot on when discussing how people discover music today, and in recognizing that it has become impossible for tastemaking to revert to monopoly held by the few. The book is rife with amusing metaphors and nuggets....It's a comprehensive and enjoyable read." - Eliot Van Buskirk, Wired.com blog, November 1, 2007 click here for full review "This book is invaluable to anyone interested in the science of digital discovery and particularly so to anyone needing to harness that for any business application. Even those not too interested in the science of it will gain a lot from getting an in-depth insight into a media revolution." - Macky Drese, Brand Strategy November 2007 "In Net, Blogs and Rock 'n' Roll, Jennings explains in rich detail how discovery works in the digital age and makes predictions about the future of discovery. Drawing from his own experiences finding new music and movies, along with interviews with tech and music industry experts, Jennings has produced a book that will appeal to music fans of all levels of devotion, entertainers of any genre, entrepreneurs, software developers and industry insiders. He brings together a large amount of information to provide a coherent and readable assessment of how people discover entertainment products, how intermediaries and marketers help connect people and products and how creators can maximize the ways people discover their products....Net, Blogs and Rock 'n' Roll will help you understand the challenges of digital discovery and inspire you to become part of the solution." - LaShawn Barber, BlogCritics Magazine, December 2007