Law firms will lose 50 percent of their current partners over the next 5 to 7 years. Forty percent of the Centers for Disease Control's workforce is eligible for retirement in 2008. Baby boomers are poised to retire in droves without nearly enough "up-and-comers" to take their places. Set against this bleak prognosis of a diminishing workforce and a burgeoning deficit of experienced and engaged workers, Igniting Gen B and Gen V demonstrates the new business reality: staying ahead of the curve is no longer just about recruiting new talent. Noted talent management expert Nancy Ahlrichs delivers both cutting-edge research and pioneering lessons on how the most competitive companies in America are tapping into the innovation and creativity of their longtime employees, developing an organization-wide competency in employee engagement and changing the direction of their bottom line. From Ford to Wal-Mart to Google, dozens of "employers of choice" examples illustrate what it takes to release full engagement, capture knowledge, teach skills and reengage all employees - especially longtime boomers and veterans coasting to retirement. Incorporating a set of checklists, tips, techniques and tools, Ahlrichs's five-step program offers how-tos for assessing demographics, redefining retirement and the job, providing flexibility, mandating performance, and making engagement part of the culture.