Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, The Female Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the _male_ game to win in the workplace. With strategies taken from the best of Madison Avenue, branding guru Catherine Kaputa lays out proven techniques to help women across the business landscape leverage their female edge, including honing their empathy and intuition, maximizing the impact of their verbal agility, capitalizing on their collaborative leadership style, and fine-tuning their power of storytelling to further demonstrate what it takes to think and act like an authentic and relevant personal brand. Stories of personal journeys and thoughts on career success from over 100 women of all ages and walks of life add fresh insights into why the path to workplace success is different for women, how to tap into the strengths and aptitudes women are inherently wired for, and why playing to the advantages of the female mindset is key to maximizing career and life success. Kaputa includes numerous hands-on exercises to help ground these valuable insights.
The Female Brand
True to Nature
Branding for Success
A Verbal Edge
The Brand Story
Aspects of Attraction
The Female Style of Leadership
Born to Network
A Brand for All Seasons
Catherine Kaputa is founder and president of SelfBrand (a brand strategy and business coaching company), and frequently conducts her own coaching seminar called, "Make Yourself a Brand." A 20-year veteran of branding and advertising on Madison Avenue, Wall Street and in academia, Kaputa has experience as a marketing and advertising executive at the Trout & Ries and Wells, Rich, Greene agencies, Smith Barney and the Stern School of Business, New York University. Catherine has spoken at a wide range of organizations as part of talent development, sales training, motivational and client meetings and diversity and women's initiatives. She has been featured on CNN, ABC, NBC and MSNBC, in the Wall Street Journal, the New York Times, USA Today and Fortune and was a "Cool Friend" on TomPeters.com.
"Whether you need a total career makeover or just a little refining around the edges, The Female Brand will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read._
- Clinton Kelly, Co-host, TLC's What Not to Wear
"Soft power, Kaputa's name for branding power, separates those who climb the ladder from those who just do their work and wait to be rewarded"
- Jim Pawlak