Learn from the leaders: Southwest Airlines and JetBlue to S. C. Johnson and Sallie Mae. Drawing inspiration and insight from exclusive interviews with senior executives at today's most exemplary companies, including many perennial favorites on Fortune's list of the "100 Best Companies to Work For," Destination Profit delivers a fresh approach to business excellence that places people squarely at the center of the drive toward profitability and sustained competitive advantage.
From two undisputed experts who helped link people to profitability at Southwest Airlines and Revlon comes this inspiring yet practical look at how to transform the popular "best company" ideal into a toolbox for everyday use. Authors Cawood and Bailey profile 13 extraordinary companies and their stories of vision, endurance, faith and failure. With dozens of exercises and key business examples, they lay out a step-by-step pathway to profitability that is based on their 4-A process of awareness, alignment, accountability and adaptation: chart a steady course toward your destination, connect people to the business through shared goals and accountability, and build in flexibility so that individuals and teams across the organization can adapt seamlessly every step along the way.
Co-published with the American Society for Training & Development, Destination Profit makes the engaged people = enriched profits link clear and actionable for any executive or manager dedicated to creating a workplace culture that connects people to the organization to improve productivity, reduce turnover and deliver unbeatable customer loyalty, chart-topping growth and superior financial performance.
About the Authors
1 The People Connection: Seeking Organizations That Do It
2 Pathways to Profitability: Finding a New Way
3 The 4-A Process: A Tool for Maximizing Business Growth
4 Awareness: Planning Your Destination
5 Alignment: Charting the Course to Your Destination
6 Accountability: Empowering Through A Shared Purpose
7 Adaptation: Evolving Every Day
8 The Human Side: Focusing on the Enduring Thing
Scott Cawood, Ph.D. is president of ModernThink, a research and consulting firm helping such clients as Kellogg and Dow Chemical build great organizations where people want to work. Formerly vice president of the Great Place to Work Institute, creator of Fortune's annual "100 Best Companies to Work For" list, he also has held executive positions at Revlon and W. L. Gore & Associates.
Rita V. Bailey, CEO of QVF Partners, is a 25-year veteran of Southwest Airlines, most recently as director of the University of People and a two-time recipient of the President's Award for Outstanding Achievement. She has been featured in Fortune, BusinessWeek, and the Wall Street Journal and was the 2005 national board chair of the American Society for Training & Development.
"Cawood and Bailey hit the nail squarely on the head. Take their advice, focus on your people, and the profits will come through the additional discretionary efforts of a fully engaged, respected workforce!"
—Jeff Chambers, Vice President, Human Resources, SAS
"Finally, a book about the people-profit connection from authors who both get it and have done it! This book provides an illuminating, how-to path for any leader in any organization."
—Stephen M.R. Covey, CEO, Coveylink
"Put great people in an exceptional culture, give them the knowledge and tools to succeed, and you'll be exceptionally competitive. Cawood and Bailey got it right--business success starts and finishes with great people."
—Mike Barger, Vice President and Chief Learning Officer, JetBlue University, JetBlue Airways Corp.
"Jammed full of ideas and innovations of real companies and real people. A must read for any manager in today's organizations interested in achieving excellence through the culture they create for their people."
—Kelly Semrau, Vice President, Global Public Affairs & Communication, SC Johnson