Learn from the leaders: Southwest Airlines and JetBlue to S. C. Johnson and Sallie Mae. Drawing inspiration and insight from exclusive interviews with senior executives at today's most exemplary companies, including many perennial favorites on Fortune's list of the "100 Best Companies to Work For," Destination Profit delivers a fresh approach to business excellence that places people squarely at the center of the drive toward profitability and sustained competitive advantage. From two undisputed experts who helped link people to profitability at Southwest Airlines and Revlon comes this inspiring yet practical look at how to transform the popular "best company" ideal into a toolbox for everyday use. Authors Cawood and Bailey profile 13 extraordinary companies and their stories of vision, endurance, faith and failure. With dozens of exercises and key business examples, they lay out a step-by-step pathway to profitability that is based on their 4-A process of awareness, alignment, accountability and adaptation: chart a steady course toward your destination, connect people to the business through shared goals and accountability, and build in flexibility so that individuals and teams across the organization can adapt seamlessly every step along the way. Co-published with the American Society for Training & Development, Destination Profit makes the engaged people = enriched profits link clear and actionable for any executive or manager dedicated to creating a workplace culture that connects people to the organization to improve productivity, reduce turnover and deliver unbeatable customer loyalty, chart-topping growth and superior financial performance.