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Mastering 6 requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees in World Markets presents the key cultural variables relevant in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the US. Each country is explored in-depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. Global Diversity provides a six-step guide for developing an effective global diversity strategy. It outlines how to formulate and implement an approach that takes into account the variety of cultures that exists within every country while enabling individual employees to be engaged and accountable contributors.
Contents Acknowledgments 1 Introduction 2 Diversity in China 3 Diversity in Egypt 4 Diversity in India 5 Diversity in Japan 6 Diversity in Mexico 7 Diversity in Russia 8 Diversity in the United Kingdom 9 Diversity in the United States 10 Conclusion Appendix A: Approaches to Diversity in Canada, South Africa, and Sweden Appendix B: Questions for Starting Global Diversity Initiatives Appendix C: Examples of Effective Global Diversity Goals Endnotes Bibliography About the Authors and Contributors Index
Ernest Gundling is a co-founder of Aperian Global and has been involved with the organization since its inception in 1990. He currently acts as a senior Asia specialist and co-President of the company's operations, assisting HR clients in developing strategic global approaches to leadership, organization development, and relationships with key business partners. He also coaches executives with global responsibilities and works with multicultural management teams to help them formulate business plans based upon strong mutual understanding and a joint commitment to execution. Dr. Gundling holds a Ph.D. from the University of Chicago. Anita Zanchettin is Director, Global Inclusion for Aperian Global. She has more than 18 years of experience providing training and consulting for global corporations on the impact of culture on job effectiveness, teamwork, leadership, project management, marketing, joint ventures, technology transfer, and other business systems and processes. She has worked with companies such as Accenture, Amoco, Bayer, Caterpillar, Citibank, Dean Foods, Duracell, Ernst & Young, General Motors, Hewlett-Packard, Motorola, Panasonic, Procter & Gamble, Wal-Mart and the World Bank. Ms. Zanchettin_s areas of cultural expertise include Latin America, Europe, and the Middle East. http://www.aperianglobal.com/ or http://haas.berkeley.edu/faculty/gundling.html
"Gundling and Zanchettin, who both work in intercultural management consulting, describe differences between and within cultures in countries around the globe so that managers, expatriates, organizational leaders and diversity professionals can better work with these countries. While exploring the topic of diversity, the authors also offer a model of inclusion for organizations. Chapters individually discuss diversity and culture in China, Egypt, India, Japan, Mexico, Russia, the UK and the US, and variables such as socioeconomic status, language, educational and family background, gender, religion, race and ethnicity, age and regional origin. Authors of chapters are either natives of the country or have lived there for many years, and work for the same consulting firm as Gundling and Zanchettin." - Reference & Research Book News February 2007 "The fine art of mastering operations in a global environment challenges the best of leaders and managers to understand the differences both within and between countries_and that's where Global Diversity: Winning Customers and Engaging Employees Within World Markets comes in. Years of the authors' hands-on experience contribute to a synthesis of key cultural variables in eight major markets around the world, from China and India to Russia and the UK. Each country receives in-depth analysis for its external and internal business challenges. Any college-level business student of international business and many a domestic manager will find Global Diversity holds essential keys to understanding international motivation." - The Midwest Book Review "Bookwatch" March 2007