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For Steve Jobs and Bill Ford, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today's leaders are creating more than great products. They are placing innovation at the center of the organization's core competencies, and changing the very nature of the customer experience.
Profiling dozens of today's pioneering organizations, The Innovation Zone takes a firsthand look behind the glitz of the latest gadgets. By exploring the methods, tools and behaviors, readers learn how to increase market value for a company, respect for the brand and long-term competitive dominance. This new playbook for leading a modern culture debunks traditional thinking. Instead, the authors demonstrate how the "Seven Lessons of Innovation" can be learned through framework, case studies and proven techniques.
Contents
Preface
Acknowledgments
About the Author
Introduction: Innovation in an Era of Uncertainty
1 Unexpected Possibilities
2 Building an Innovation Process
3 Leading Innovation
4 Innovation 2.0
5 Open-Minded Innovation
6 The Seven Lessons of Innovation
7 Measurement and Technology in Innovation
8 Globalization and a National Innovation Agenda
Epilogue
Appendix
Notes
Index
Tom Koulopoulos is the founder of Delphi Group, a 20-year-old Boston-based thought leadership firm providing advice on leading-edge technologies to global 2000 organizations and government. Named one of the industry's most influential consultants by InformationWeek magazine, Tom is recognized as an authority on the implications of technology in global organizations, with articles and market insights appearing frequently in national and international print and broadcast media such as BusinessWeek, the Wall Street Journal, Forbes, The Economist, CNBC, CNN and NPR.
Tom's eight books include: The Innovation Zone, Smartsourcing, Corporate Instinct, Smart Companies, Smart Tools and The X-economy.
Tom has been praised by luminaries such as Peter Drucker, Dee Hock and Tom Peters, who called his writing "a brilliant vision of where we must take our enterprises to survive and thrive." According to Peter Drucker, Tom's writing "makes you question not only the way you run your business but the way you run yourself." Mr. Koulopoulos is an executive in residence at Bentley University and has also been the executive director of the Center for Business Innovation at Babson College, an adjunct professor at the Boston College Wallace E. Carroll Graduate School of Management, a member of the faculty of the Harvard University School of Public Health and a guest lecturer at Boston University.
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"Innovation is a critical ingredient of any growth strategy, and it_s implicit in the business model of all smart enterprises. Koulopoulos dissects what it takes to innovate, so that others can learn from the rich examples in this book."
- James Champy, chairman, Consulting Perot Systems; co-author, Reengineering the Corporation
"Koulopoulos's distinctions between innovation and invention are fascinating. An important read for anyone looking to build and foster a culture of innovation within his or her company."
- Colin Angle, CEO and cofounder, iRobot
"Takes the mystery out of innovation. Moves innovation from something secret, behind the curtains, sequestered in the laboratory to a real-life, practical approach of freeing staff to generate ideas and work the ideas through a rigorous process that produces results."
- Janice M. Abraham, president and CEO, United Educators
"Thomas Koulopoulos argues coherently in this well-crafted book."
- Frank Dillon, The Irish Times
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