Business Beyond the Box
"What can I do now to achieve breakthrough results in my business area?" Faster rates of change in the business world and in the world around us mean that we need to get "out of our boxes" just to adapt productively to the changes taking place, let alone to develop a competitive edge for the future. Business Beyond the Box is about developing the ability to create a flow of ideas that will bring about a step-change in actual results. Our mind is a brilliant personal cranial computer which most of us don't know how to operate. The only thinking strategy most of us know is logical analysis; the only alternative strategy we know is a vague form of brainstorming, which rarely delivers. Business Beyond the Box is about applying your mind to eight thinking strategies which work, based on a new concept called triangular thinking. Linear or vertical thinking was always close to tunnel vision. Then came lateral thinking, which brought a breadth of thought, but often ended up with ideas too impractical for business. Triangular thinking solves these limitations by being directly focused on bottom-line business results. It involves doing three things together: picturing a step-change, building on logic and using creative thinking_all focused on achieving ground-breaking, real-world results. This is a breakthrough book because the strategies it outlines are surprisingly effective at getting breakthrough results from relatively easy changes. Its techniques are: * Monday morning do-able: everyone can use them today. The book provides many simple examples, tips and exercises to bring the methods to life. * Proven in practice: this book has been written by a practicing senior executive in a major multinational company. The strategies, tips and techniques are proven in the heat of battle. * Direct to results: they focus each individual's thinking and energies directly on how to get breakthrough results in contrast to indirect or interim activities like team-building or empowerment. Business Beyond the Box will give you the secrets of breaking through the box of incrementalism, of the self-imposed limitations you hardly realize are there and applying new mindsets to achieve breakthrough results. This book will improve you and your organization's ability to innovate rather than administrate; to look at what can be rather than what is; to work with boundaries rather than work within boundaries.
Contents Business Beyond the Box The Eight Thinking Strategies Picturing A Step-Change Building Know How Using Creative Thinking Acting in the Action Zone Becoming Whole-Brained Choosing Powerful Mindsets Hats, Maps, and Thinking Pads Getting on Fire Breakthrough Results, Relatively Easy Thinking Pads
John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble_one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.