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Author: Andrew Campbell
"Andrew Campbell is a Director of Ashridge Strategic Management Centre and an active consultant for major corporate clients. He is also a Visiting Professor at City University and previously a Fellow in the Centre for Business Strategy at the London Business School. Before that he was a consultant for six years with McKinsey & Co, working on strategy and organization problems in London and Los Angeles. Andrew Campbell holds an MBA from the Harvard Business School where he was a Harkness Fellow and a Baker Scholar. He has published numerous articles, including six with the Harvard Business Review, and his previous books include Designing Effective Organisations, Synergy, Core Competency-Based Strategy, Breakup!, Corporate-Level Strategy, and Strategic Synergy. Website - http://www.ashridge.com/andrewcampbell"
When Leaders Should Bet Big on New Business - and How They Can Avoid Expensive Failures